National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Private and Public Law Aspects of Doorstep Selling
Veverková, Svatava ; Frinta, Ondřej (referee)
The diploma thesis deals with private and public law aspects which are specific of doorstep selling. The main goal of the thesis is a complex analysis of these aspects, with emphasis put on the issue of consumer protection. The thesis further examines drawbacks of the Czech legislation de lege lata on the theoretical level as well as in applicational practice and confronts these drawbacks with de lege ferenda proposals.
Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
Právní aspekty podomního prodeje jako nástroje komunikačního mixu
Ustohalová, Klára
The bachelor thesis is focused on the communication mix of ABC Company, especially door-to-door sale. The thesis consists of two parts - theoretical and practical. The theoretical part describes respective tools of the proper communication mix and the current legislation. In the practical part is analyzed the communication mix of ABC Company and processed results of a questionnaire survey.
Social Work with Seniors as Victims of Crime Theft and Deception
HOJDAROVÁ, Markéta
This bachelor?s thesis is focused on senior, as a victim of a theft crime and fraud and, in connection to the consequences of this problem, on social work. The theoretical part describes the age in general and its division, the changes that are age related and have an impact on the situation when senior becomes a frequent target of offenders then followed by theft crimes, scams and their forms, especially doorstep selling and promotional events, theoretical part also includes preventive measures related to fraud and theft, and in the consequences of crime, the social work with seniors as a victims of a crime is described here. The aim of this bachelor?s thesis is to identify the most common form of crime and fraud committed against seniors, then the awareness of seniors about the danger of theft and fraud and knowledge and following the preventive measures by the seniors. I stated the main research questions: What are the most common forms of theft crime and fraud committed against seniors? Are the seniors informed about possible dangers of theft? Are the seniors informed about possible dangers of fraud? What preventive measures are followed by seniors not to become a victim of theft crime? What preventive measures are followed by seniors not to become a victim of fraud? The partial research questions were assigned to main research questions that determine whether the seniors know the dangers of doorstep selling and promotional events, where the seniors feel the most vulnerable to fraud and theft, what preventive measures about theft and fraud they know and whether they follow the preventive measures. For the practical part of the thesis, the qualitative research was chosen whose. For gaining of the data, the asking method and technique of semi-controlled interview were used. The questions of semi-controlled interview are divided into four areas, where two areas are related to theft and fraud and related doorstep selling and promotional events and other two areas are related to preventive measures, always in connection to theft of fraud. The results are, for the first research question: What are the most common forms of theft crime and fraud committed against seniors? evaluated by secondary analysis of data and the rest of questions by method of capturing formulas (,,gestalts"). The results of this bachelor?s thesis showed, that the most common form of the theft crime committed against seniors, are the thefts directly in the flat of the senior, who is robbed even of their life savings right after allowing the stranger to go into the flat. It showed, that in relation to the most common form of fraud crime, the seniors are most frequently cheated when signing unfavourable contracts either during doorstep selling or promotional events. The promotional events are the hot topic of this year, as in the fight against this events, the documentary film ,,Šmejdi" was filmed, showing the seniors being cheated on them. The knowledge gained thanks to this bachelor?s thesis can be used as a basis for extension of information about the issue to seniors and also as a source of information for social workers working with seniors.

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